Our mission is to promote the Culture of sustainability and co-responsibility towards mankind and environment, through the development and management of a company that on one side works according to market laws, and ont the other side is capable of producing profit without damaging the environment.

To achieve this goal even when being producer/consumer of mass consumption good, W.I.P. :

a)     researches and uses raw materials, production techniques and trading systems selected by choosing the “most sustainable” available

b)    promotes the development of new materials, propitious for health and environment

c)     promotes the cultural development and transparency in communication

d)    is aware that the products manufactured even if not first necessity items and result of a compromise with the environment, they are compatible with a healthy and active way of life, and respectful of consumers health. 

We firmly believe  that the Sustainable, Free and critic choiche needs to be taken and encouraged as an absolute value, essential to ensure a pacific and happy future to the next generations. This target can only be reached by managing and not exploiting tnatural resourhes and the biologic balance of Earth, may this happen for personal interest such as ambition or ignorance or may this happen to exectute without critic the duty asigned in one’s work. Our aim is to reach a balance point that we like to call “sustainable”.

Our challenge is to achieve this goal offering commodity goods at affordable prices without compromises over quality. Our dream is to totally banish the use of chemical products and of those raw materials that directly or indirectly contribute to the biologic impoverishment of the Planet and to Man exploitment.

Our desire is that disposables will be used in conscious and even critic way, renouncing to the superfluous and to an inconsiderate use.